Selected Work
The work speaks before we do.
We're taking on a small group of founding clients while we build our public portfolio. Until then, here's how we think, build, and ship — shown through representative concept work across brand, web, and content.
6 specimens · 6 disciplines · shipped in days
HÁLO — a calm identity for a busy category
Wellness startup — concept piece
A new wellness brand entering a category full of loud, near-identical competitors — and no way to look trustworthy at a glance.
We anchored the identity on one feeling — quiet trust — then built every choice around it: a soft palette, generous space, a rounded wordmark, and photography direction that breathes. Restraint as the differentiator.
- Logo system + wordmark
- Color and type system
- Brand guidelines PDF
- Social profile + template set
- Photography art direction
A finished identity system a founder can hand to any designer and stay perfectly on-brand — delivered as ready-to-use files, not a mood board.
SABÁH — an eight-page site that's ready to sell
Specialty coffee roaster — concept piece
A product brand living entirely on social, with nowhere to send a serious buyer and no home for its story.
We mapped the buyer's path first, then wrote and structured eight pages around it — home, products, about, contact and more — each with a clear job and one next step. Shopify-ready, responsive, and SEO-structured from the first line.
- 8-page marketing site
- Responsive mobile-first build
- SEO-structured pages + meta
- Bilingual-ready layout (EN/AR, RTL)
- Contact + lead capture
A brand that finally has a real home — one link that answers 'what is this and why should I buy?' in five seconds.
VECTA — a wordmark that works at any size
Developer platform — concept piece
A technical product needed a mark that felt precise and modern — and stayed legible from a browser tab to a conference banner.
We designed the symbol and wordmark as one connected system, tested at tiny and huge scales before committing, and shipped every export format so it drops cleanly into product, docs, and merch.
- Symbol + wordmark
- Full clear-space + usage rules
- All export formats (SVG, PNG, PDF)
- Favicon + social avatar
- Light + dark variants
A mark that behaves the same everywhere — no redraws, no 'it looks blurry small,' no missing file when it's needed.
NÓA — a 30-post launch pack, ready to schedule
Lifestyle brand — concept piece
A launch date on the calendar and an empty content pipeline — the fastest way to stall a good product.
We built the month around content pillars, not random posts: a mix of launch, value, and social-proof angles, each on-brand and written to stop the scroll. Captions, hashtags, and a posting calendar came in one pack.
- 30 on-brand post designs
- Captions + hashtag sets
- 30-day posting calendar
- Story templates
- Content pillars breakdown
A founder who walks into launch week with a full month scheduled — and the mental space to actually run the launch.
MERIDIAN — a message clear enough to sell itself
B2B logistics consultancy — concept piece
A capable company that described what it does in jargon nobody outside the room understood — so nobody bought.
We rewrote the core message from the customer's side: what problem, what result, why them. Then carried that one clear line across the homepage, service pages, and profile so the brand finally sounds like one voice.
- Core messaging + value proposition
- Homepage + service page copy
- Company profile / bio set
- Tone-of-voice guide
- EN + AR (native, RTL-aware)
The same company, finally legible — a message a stranger gets in one read, in both languages.
A launch bundle that ships as one system
Early-stage startup — concept piece
A founder needing logo, brand, site, and social — with no time to hire four vendors and stitch the pieces together.
We ran it as one connected build, not four separate jobs: the logo sets the brand, the brand sets the site, the site sets the social. One system, one voice, delivered on a startup timeline.
- Logo + full brand identity
- Marketing website
- 16 launch social posts
- Unified brand system across all
- Editable source files + ownership
A founder who goes from name-only to fully launch-ready — with every piece already speaking the same language.
How we work
Brief in. Finished work out. In days.
Brief
A short guided brief — no meetings, no back-and-forth to get started.
AI production
Our engine drafts and produces at speed — ideation to finished assets.
Senior review
A senior designer reviews every deliverable before it reaches you.
Ship in 48h
You get ready-to-use, editable files — with full ownership.
Join our founding clients — locked rates, direct access, priority.
We're taking on a small group of founding clients while we build our public portfolio. Start now and lock in founding rates.
Want your brand in this space?
We're taking on a small group of founding clients now. Start a project and get real work back in days — not a portfolio pitch.